Advent in News, one of the largest B2B directories in India has been appointed by PricewaterhouseCoopers (PwC), GTZ (German Technology Council) and Govt. of India for ICT (Information , Communication and Technology) Training of SMEs across India. has also signed a letter of understanding with GTZ in this respect.

The initiative is a welcome step for SMEs, which, with the help of much needed training would be able to grow in highly productive manner. The purpose here is to bring in more efficiency and accelerate the growth trajectory of SMEs by introducing them to new technologies and making them adept to face the upcoming challenges.

Speaking on the occasion, Mr. Vinayak Sinha, Founder & MD,, said, “It has always been our goal to meet the most challenging IT requirements, while ensuring superior quality, higher efficiency, lower costs and overall completive advantage for our clients. Given this opportunity, we feel delighted and hope to produce the desired results.”

Commenting on the initiative, Nilaya Varma, Executive Director, PricewaterhouseCoopers, said:

“An initiative of this kind is unprecedented as it brings together all stakeholders together to develop a sustainable business proposition for ICT adoption by SMEs. Consequently, we now have large regional and national players (Business Development Service Providers) keen to make SMEs aware of what ICT can do for them. There are also Business Associations (BAs) that are bringing there members together on a common platform as well as Independent Software Vendors (ISVs) working with BDSs and BAs to deliver customized solutions for SME clusters. The interdependency of all the stakeholders has been addressed and linked together. Large companies like Microsoft, TCS, IBM etc will now have an opportunity to participate in SME development by cutting the cost of doing business with SMEs.”

With a premium presence on International Search Engines & Directories, was ranked amongst the Top 30 B2B portals in a B-2-B Online Media Report published by Research and Markets, a leading source for international market research and market data. It has also been featured in CNBC, Yahoo & PC World from time to time.

About is a B2B portal dedicated to Global SMEs and is a product of Advent Infosoft (P) Ltd, a leading company of India in the areas of business facilitation for global SME and MSME, through web solutions , online B2B market place, online product catalogues, buy & sell leads, online product and Industry specific directories and market places with active trade show participation

It is an ideal platform for business enterprises to conduct and develop their business online more efficiently across the globe. One of the largest and fastest growing B2B directory, it lists over 4,00, 000 SMEs and features 4000 business catalogues in over 28000 product & services categories. The directory generates over 3,000 business leads everyday and operates from more than 22 cities in India.

About PricewaterhouseCoopers (PwC):
PricewaterhouseCoopers Pvt. Ltd. ( provides industry - focused tax and advisory services to build public trust and enhance value for its clients and their stakeholders. PwC professionals work collaboratively using connected thinking to develop fresh perspectives and practical advice. Complementing our depth of industry expertise and breadth of skills is our sound knowledge of the local business environment in India. PricewaterhouseCoopers is committed to working with our clients to deliver the solutions that help them take on the challenges of the ever-changing business environment.

PwC has offices in Ahmedabad, Bangalore, Bhubaneshwar, Chennai, Delhi NCR, Hyderabad, Kolkata, Mumbai, New Delhi and Pune.

“PricewaterhouseCoopers”, a registered trademark, refers to PricewaterhouseCoopers Private Limited (a limited company in India) or, as the context requires, other member firms of PricewaterhouseCoopers International Limited, each of which is a separate and independent legal entity.